Case Studies

Our case studies show how we deliver exactly what you need for all aspects of your personal branding, marketing, design, and media.

 

 

CHALLENGE

This study is based on a client we work with; however, due to the nature of our personal branding work, we cannot disclose the name of this client. This particular CEO of a U.S.-based Fortune 500 company had no existing web presence other than a Twitter account. He wanted to be featured in top business publications as a leading marketing expert, to secure a book deal, and to land high profile speaking opportunities. 

RESPONSE

We created a personal branding strategy for the client and defined his mission and goals. We designed his personal website; built three new social media channels and edited his one existing channel; and developed a speaking kit, media kit, and book deal strategy. 

RESULT

We increased our client’s social media presence by 200 percent and had him verified as a public figure across all networks. We secured him a Wikipedia page; features that highlighted him as an expert in more than thirty media outlets, including Inc, Fast Company, Fortune, and CNN; and nominated him to a Forbes Council where he now contributes articles monthly. We also provided speaker training and landed him a top speaking agent for paid opportunities at major conferences. The client also worked with our Head of Literary to write a book proposal that is now being sold to a major publisher.


USNC LA FOR UN WOMEN

CHALLENGE

Conceptualize and create a high-profile summit to address gender equality issues in the media and benefit the #HeForShe Global Campaign created by UN Women with ambassador Emma Watson. Secure celebrity panelists, moderator and VIP guests,  handle pre and post event media relations.  

RESPONSE

We curated a diverse panel with CNN moderator Carol Costello, top CAA agent, the founder of the Black List, Academy Award Winner Patricia Arquette and award winning writer and director Joss Whedon. 

RESULT

In partnership with YouTube Space LA, we created the first HeForShe LA Media Summit, which was the most successful event for the chapter. The evening was at capacity, with over 300 VIP guests, celebrities and influencers in attendance. Coverage included CNN, Huffington Post, and Variety and the event was trending on Twitter. 


Global Green USA

Challenge

Garner publicity around the brand’s 20th anniversary campaign, engaging current supporters while generating new interest from millennials.

Response

A strategic partnership with Vanity Fair, introducing Global Green as one of the publication’s top charities of 2015.

Result

Meaningful relationships with major editors and influencers, including Tori Burch, resulting in a series of VIP events tailored to prominent millennials. 


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ELLE

CHALLENGE

Increase celebrity presence and secure sponsorship at Elle events. 

RESPONSE

Leverage deep network of A list talent for Elle’s most prestigious events of the year.   

Result

The Elle Woman In Music Awards had the largest celebrity attendance in years.  With over 100 celebrities present including Demi Moore and Ryan Reynolds and sponsors including Wella and BeautyCon-  resulting in global media hits and reoccurring contracts with Elle.


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FullCycle Energy Fund

Challenge

Increase awareness of the innovative fund to bring new investors into the fold.

Response

A new website design, social media review, new pitch deck design and consulting. 

Result

$300 million in new investment and a host of award nominations including The 2015 Environmental Leadership Award alongside Desmond Tutu and Vandana Shiva. 


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The Dreslyn

Challenge

Launch a cutting-edge, authentically social e- commerce destination.

Response

Development of the Diary Interview Series, allowing customers to engage with iconic fashion industry personalities by shopping their Dreslyn wish lists.

Result

Widespread global coverage and participation from Vogue, The Cut, Elle, New York Times, W Magazine and more.  


CauseCentriC

Challenge

Elevate the social media presence and branding of CauseCentric Productions, founded by Céline Cousteau.

Response

A re-design of the brands social aesthetic across multiple platforms as well as a tailored social media posting calendar to simplify posting and increase engagement with followers.

Result

CauseCentric increased their social presence by 200% and was able to save thousands of dollars annually by keeping their social in house. 


Parlor

Challenge

Create all web content, app copy, marketing plan, and fundraising strategy for the first and only virtual marketplace for beauty. Launches in Fall 2016.

Response

Start with an in-depth market analysis, a robust social media and marketing campaign and advise on fundraising and pitching.

Result

Parlor won the largest pitch competition in Los Angeles, raised a successful round of funding and embarked on a wildly successful series of unique media initiatives inviting top social influencers and celebrities to experience the app pre-launch.  

Testimonials

I have had the privilege to work with Main & Rose on national campaigns and events.  They bring a high level of professionalism and creativity combined with diligence and exquisite taste.  Main & Rose consistently delivers above and beyond expectations.

- Katie Kornfield, Former of Head of PR, ICM


Main & Rose forged a powerful strategic partnership with Vanity Fair for us, and secured Global Green as one of Vanity Fairs  top non-profits of 2015. Main and Rose also created a series of fresh event opportunities for us and we are continually impressed with their team and what they accomplish.

- B. Bridge, Strategic Partnership & Development, Global Green, USA


Main & Rose helped me to quickly establish myself as an expert and female entrepreneur.  They did an excellent job at helping me develop pitches and placing my brand strategically with the right publications to maximize my exposure in front of the perfect audience. 

- Kerry Benjamin, Founder, StackedSkincare

Being a part of a rapidly growing enterprise,  demands a PR firm with the expertise to position our business favorably in the market place.  M&R not only did that for us,  they did it without requiring too much of our limited bandwidth. This speaks volumes to their ability to professionally and artfully help their clients meet their business objectives. In addition to that, we constantly found our interactions with the M&R team to be pleasant and warm. We have proudly referred some of our counterparts to their firm and look forward to remaining their clients for the foreseeable future.

- I. AlHusseini, Managing Partner, FullCycle Energy LP.


We are so impressed with the guidance and time put into thinking through our branding and social presence. We gained such valuable insights and our users responded very positively to our increased presence.

- Celine Cousteau, CauseCentric Productions