SNOPES.COM

 
 

CHALLENGE

Snopes.com is the longest running and most respected fact checking site in the world with more than 20 million unique visitors per month. The company approached us for assistance with their branding, marketing and PR along with crisis communications consulting.

RESPONSE

We created marketing and branding strategies that focused on increasing Snopes’ monthly revenue while simultaneously increasing the presence of the brand founder and his story. We also worked with the company to build a prominent GoFundMe campaign that raised brand awareness and generated over $800,000 in funding and continues to grow.

RESULT

We secured global media coverage in outlets such as The Washington Post, New York Times, Forbes, and Fortune, and partnership opportunities such as US Department of State, US Mission of Switzerland, SXSW, Tech Open Air Conference, Forbes Impact Summit, and more. Today the founder and CEO is a widely renowned expert in his field and in high demand for speaking opportunities.