Main+Rose-About

Strategic Communicators.
Worldwide Influence.

Welcome To Main+Rose

Main+Rose is a female-led global creative agency based in the USA, with teams across the Middle East and Europe. We’ve worked with hundreds of the world's leading brands, across the sports, tourism, luxury, entertainment, and government sectors. We influence culture and commerce through exceptional storytelling, innovation, and strategic partnerships that drive growth.

SERVICES

Origin

MAIN+ROSE
began when our two founders

came together over a shared passion for storytelling that would shape the world. Coming from backgrounds in entertainment and brand-building, they saw how agencies often deliver flashy work without strategy, or strategy without soul. They believed there was a better way: a partner-led, female-owned agency that genuinely cares about clients, not just working for them.

Create with US

FOUNDERS

Kelly Gibbons

Co-founder & CEO

Over the past 20 years, Kelly has specialized in creating multinational campaigns and impactful digital and live experiences for brands such as WeTransfer, UN Women, TED, and more. She creatively blends culture and innovation to solve critical problems faced by companies today, sits on the Advisory board for the United Nations Human Rights Project, and is a Nexus Global Delegate. Kelly is the driving force behind Main+Rose’s vision, leading the team to generate innovative brand and communication solutions that consistently exceed business objectives.

Beth Doane

Co-founder & Chief Visionary Officer

Beth is a globally recognized entrepreneur and author named by Inc Magazine as one of the world’s top branding experts. From pioneering digital movements to overseeing creative concepts for multi-million dollar campaigns, she consistently creates ROI-driven results for every client. Beth sits on The Pacific Council on International Policy as well as The Forbes Young Entrepreneurs Council, and she has spoken on how to build brands that last and the power of design at Google, Harvard, MIT, The United Nations, and the Concordia Summit.

Leadership

Sarah
El Abdli

An award winning, impact-driven brand strategist, Sarah has developed practical and detailed brand strategies that drive impact for some of the region’s most successful brands, including Careem, PIF, NEOM, St Regis, du, ADQ, Majid Al Futtaim, Meraas, KAUST Innovation District, Aldar, STC, myco, the Entertainer, Omantel, the Government of Abu Dhabi, Movenpick Hotels, and Marriott Group. Sarah believes in creating brand strategies that drive tangible impact at every level of a business. As such, she is also an expert at creating multi-territory go-to-market strategies, as well as injecting the brand throughout the business through cultural transformation.

Helen Mellor-Mitchell

An award-winning marketer with over two decades of experience, Helen has specialized in the tourism, real estate, and entertainment sectors, driving industry-leading results. She has provided strategic expertise for both government and private entities, with a portfolio of high-profile projects globally including across KSA and UAE. Her work has spanned organizations such as Dubai Airports (DXB), PIF, Riyadh Development Authority, Dubai Tourism, Flash Entertainment, Abu Dhabi Tourism (DCT), Abu Dhabi Sports Council, and ADNEC. What sets Helen apart is her deep understanding of marketing strategy, coupled with her hands-on experience in leading client teams, and a commitment to delivering measurable results. This unique blend allows her to craft practical, effective strategies and see them through from conception to execution.

Jessica
Binns

Jessica is a powerhouse in luxury marketing and business strategy, with over 20 years of global experience driving profitability and growth for some of the world’s most iconic brands, including Rolls-Royce, De Beers, Jaguar Land Rover and the LVMH portfolio. As a former client and exited founder herself, she seamlessly blends creative vision with operational precision, delivering transformative marketing strategies that achieve measurable results.

ELIZABETH Hildebrand

Elizabeth is a New York native with nearly 20 years of experience in strategic consulting, communications, and marketing across Asia, Europe, and the US, currently residing in Singapore. She previously served as Marketing Director at Netflix, overseeing integrated marketing for the APAC region, and now consults independently for art, music, and entertainment clients. Her diverse background, including managing an international rock musician and leading PR for a luxury fashion brand, along with her global network, makes her uniquely impactful.

Natalie Kim

Natalie Kim is an award-winning multidisciplinary designer and art director. Her diversified portfolio showcases leading designs across the government, luxury, entertainment, beauty, and hospitality sectors. With multiple works featured in Vogue and Times Square, Natalie consistently delivers groundbreaking creative solutions for a diverse clientele, ranging from Fortune 500 companies to the successful launch of startups.

Leslie
Billingsley

Leslie brings 20 years of success in brand architecture, strategic alliances, and experiential marketing to Main+Rose. Working with clients such as Axios, Boeing, the NFL, the NBA LiveNation, BlueCross, and BlueShield, Leslie uses traditional, digital, and social amplification to create fully integrated strategic platforms. Leslie provides senior oversight for brand strategy and management, as well as creative activation, performance measurement, and value assessments.

Kim Bussing

Kim brings an award-winning background in copywriting, brand strategy, and journalism. She has partnered with a wide range of Fortune 500 clients, including Four Seasons, Audi, Hilton and Volkswagen, along with innovative startups, and has written for the Hollywood Reporter, Vice, and many additional outlets. Combining strategy and storytelling, Kim thrives while guiding the creative team to uncover a brand’s core, connecting with audiences and driving results. She holds an MFA in creative writing, taught at the college level, and previously was the editor of three lifestyle publications in Australia. She is completing her debut novel.

Ming
ciao

Ming is a renowned designer and creative strategist and a recipient of the Certificate of Recognition for creative achievement by the United States Congress and U.S. Department of Commerce. He leads all design for our Main + Rose clientele including some of the world’s leading brands, entertainment icons, and professional athletes. Throughout his career, he has worked with HBO, Intel, Sony, Time Warner and had his own apparel label sold globally. Ming is also a passionate advocate for personal empowerment and a dedicated philanthropist.